Mass Tourism vs Alternative Tourism? Challenges and New Positionings

Cultural tourism: challenges and strategies

ICT and Tourism: Challenges and Opportunities

The revolution in ICTs has profound implications for economic and social development. It has pervaded every aspect of human life whether it is health, education, economics, governance, entertainment etc. Dissemination, propagation and accessibility of these technologies are viewed to be integral to a country’s development strategy. The most important benefit associated with the access to the ne...

Medical Tourism in Malaysia: Prospect and Challenges

BACKGROUND Tourism, combined with the phrase medical, seems to be a new form of tourism which has gained huge popularity in recent decades. Though, a number of literatures available with regard to the tourism industry and the competitiveness of the destination, however, the major aspects which determine the satisfaction of medical tourists are hardly focused specifically on Malaysia. There is a...

Long Tail Tourism: New Geographies for Marketing Niche Tourism Products

The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high-value demand. The concept of the post-tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving success due to advances in communication technology and socia...

Tourism in Greece: Strategic Analysis and Challenges

This paper provides a strategic analysis of the competitiveness of Greek tourism. It illustrates the importance of tourism as an economic activity and analyses the current situation and structural problems of Greece as a destination. Although Greece offers unique nature, culture and heritage, the lack of differentiation of the tourism product as well as competitive disadvantages in marketing an...